For this project, I teamed up with two peers to create an advertising campaign for Airbnb’s rental services. Airbnb caters to a wide variety of audiences, as they provide unique services for both hosts and guests. They allow anyone to truly sample life in any location, as an Airbnb offers a taste of each and every dream destination’s culture. We decided to capture this aspect by honing on a simple headline: “Unlock adventure.”
The most defining aspect of an Airbnb is not only the home itself but also the entrance. A guest will enter their temporary residence through the front door, establishing an opinion of their stay immediately. They will then exit their vacation home, looking back to cement it in their memory one last time. Each asset of this campaign focuses on the image of a door, encouraging the viewer to take a step forward and explore everything Airbnb has to offer.

The print advertisements showcase Airbnbs in New York, Italy, and India. They give the viewer a sense of alluring mystique, as the gradients and vignettes draw attention to the front doors of the buildings. On each ad, the copy is altered to reflect the location of the photograph. For our outdoor signage, the billboard represents a variety of Airbnbs located around the world, while our kiosk displays an attractive photo of Portugal.